Wick Ladderback appeared in many of the Chuck E. Cheese Avenger show intermissions. He was a funny puppet character who was a co-host of the CEC News program. His other host being Mike Manly. Wick never seemed to be able to hear Mike and usually had no clue that he was in a news broadcast. He was also an underlying ad campaign for Minute Maid Orange Juice, Kraft Mac N' Cheese, and Hi-C. These brands all had partnerships with CEC at one point.