Chuck E. Cheese Wiki
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Chuck E. Cheese
New Chuck E. Cheese.jpg

Species:

Mouse

Gender:

Male

Voice Actor:

Jaret Reddick (2012-present)

Catchphrases

"Have a Chuck E. day!", "Say Cheese, its funner!" and "Where a Kid can be a Kid!" (formerly)

Chuck E. Cheese Rockstar Era is a main protagonist from Chuck E. Cheese. The newest and current version of Chuck E. Cheese debuted in June 2012.

Bio

Sales weren’t going well for CEC Entertainment so they thought if they redesigned Chuck E. Cheese and his friends for the first time since 1997, they'd keep their restaurants contemporary with kids in the 21st century. In June 2012, a silhouette of the the redesigned character appeared on the official Chuck E. Cheese Facebook page, and was officially unveiled in June of that year. Chuck E. Cheese had an immediate switch with a new ad campaign for June, “Say Cheese, It's Funner!”. This was the first time the character was presented in CGI in the promotional material, replacing the hand-drawn Avenger ads. The Duncan Brannan voice was switched to Jaret Reddick, the lead singer from the band Bowling For Soup. The redesign was initially met with backlash from fans and regular customers of Chuck E. Cheese for being drastically different than prior incarnations. His personality changed again to be more like a Rockstar, and radical to the current generation of children. In the shows, he's typically trying to do this his own way, but the other characters stop him from doing so, which causes him to rage. However he always tries to appeal to kids and take birthdays seriously.

For the new advertising campaign, a new voice actor was utilized which led to some unexpected controversy that spilled into the media. Jaret Reddick, best known as the lead singer for the band, Bowling for Soup, was hired for the singing and speaking voice of Chuck E. Cheese in the campaign. In the days leading up to the campaign launch, Chuck E. Cheese released a preview of "Chuck's Hot New Single" via e-mail to those who signed up for their e-mail club. After receiving the e-mail containing the MP3, a group of fans contacted Duncan Brannan to get additional information. After hearing the song himself and contacting a source at CEC's corporate offices, Duncan Brannan was informed that he had been replaced. Then, he issued a press release to the fans. ShowBizPizza.com collected and archived this farewell press release with the intention of referencing it at a later date. Within a few days, local news outlets in the Dallas area picked up on the story, and before long it had spread across the internet to various national news outlets and blogs such as Gawker, Perez Hilton, and the Huffington Post. On May 1st, the AP released their article which was then sent to dozens of media outlets. Chuck E. Cheese Entertainment, Inc. has since denied that Duncan Brannan was quote on quote, "fired", and stated that although freelance, he is still in contract with the company to provide entertainment in its restaurants.

Physical Description

By far, Rockstar Chuck is the shortest version of the character, being the size of an actual rodent. A gray-furred mouse with green eyes, he usually wears a short-sleeved purple shirt with a large "C" print in the front and four green stripes shown underneath the print and on the sleeves and collar, similar to what Avenger Chuck wore. In addition, he also wears blue pants and red and white shoes. His whiskers and tail, which haven't been seen since the mid-1990s were brought back, although his tail is now black instead of pink.

Rockstar Chuck's original concept art depicted him in a long-sleeved yellow shirt with red stripes and a red "C" in the front along with brown pants, red shoes and he carried an orange guitar.

In a photograph that appeared in the song, "Remember That Time", and the 40th anniversary version of "Together We've Got It", Rockstar Chuck wears the same tuxedo that Tux Chuck wore. The tuxedo has been slightly updated, as it now features white buttons instead of black, the dress shirt is now pleated at the bib, and the lapels and cummerbund now have a glittery gold mesh trim as opposed to the usual gold.

In early promotional material for the character, Rockstar Chuck carried a black and white guitar. Interestingly, the guitar has the original 1979 PTT logo on the strap. 

Rockstar Chuck was designed by character artist Chris Ayers, rendered by modeler Doug Woods, and animated by Reel FX, Little Zoo Studio, and BREED.

Trivia

  • Rockstar Chuck E. owns a pet cat named Copernicus.
  • Chuck E. is the first and only version of the character to not wear a hat at all.
  • This version also brings back the tail as apposed to the previous incarnation (Avenger) (1997-2012).
  • Interestingly, Chuck E.'s backstory underwent a major shift between the PTT and Rockstar Era. His previous rags-to-riches backstory has been entirely retconned as his father is now a wealthy pizza tycoon that encouraged his son's pizzeria endeavors. However, there is still no mention of any maternal figure in his life.
  • Many fans suspect that his band may be an industry plant monetarily supported by Chuck E.'s father. There is no hint as to whether Rockstar Chuck is aware of this or not.
  • Chuck E. is the new lead guitarist in the Rockstar Era and has been since September 2012.

Gallery

Cec-logo-footer.svg
Characters
PTT Era
Chuck E. Cheese (PTT Era)Helen Henny (PTT Era)Jasper T. Jowls (PTT Era)Mr. Munch (PTT Era)Pasqually (PTT Era)Artie AntlersCrusty the CatMadame OinkThe Mopsey SistersThe WarblettesFoxy ColleenSally SashayFour Little ShaversThe Beach BowzersThe BeaglesHarmony HowletteThe KingKing KatDolli DimplesB.B. BubblesChett R. Cheese & Daisy Cheese
Tux Era
Chuck E. Cheese (Tux Era)Helen Henny (Tux Era)Jasper T. Jowls (Tux Era)Mr. Munch (Tux Era)Pasqually (Tux Era)The Chuck E. KidsCharlie RockitMunch Jr.PizzacamSinging FlowersThe WinkBuildingMoonThe BullhornsMr. MouthR.O.S.E.Larry the Technician
Avenger Era
Chuck E. Cheese (Avenger/Cool Chuck Era)Helen Henny (Avenger/ Cool Chuck Era)Jasper T. Jowls (Avenger Era)Mr. Munch (Avenger Era)Munch's MotherPasqually (Avenger Era)BirdPepperoniAstridPeter & IvanDr. ZoomHarry the HermitMike ManlyWick LetterbackHank HowdySteve WatersSuper Chuck E.Super JasperBettyLuluMarvin the Technology GuruHard Hat HankZoey
Rockstar Era
Chuck E. Cheese (Rockstar Era)Helen Henny (Rockstar Era)Jasper T. Jowls (Rockstar Era)Mr. Munch (Rockstar Era)Munch's SiblingsPasqually (Rockstar Era)Justin BeaverBobby BearDucky CheeseMike WolfCopernicusChef GregoryNigel the SasquatchRonaldo SagittarianBellaNessieFredKid Check CastmemberGary GhostCarl CleanJingle and JangleTalking PumpkinsDino SummerDr. DestructenheimerDJ Munch
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